What I’ve discovered fascinating is how a lot they spend on returns and promoting.

Out of $100 greenback income they’ve the subsequent bills:

1. $20 are returns and refunds
2. $29 are promoting
3. $40 COGS (transport goes there)
4. $27 are basic &admin bills

In case you sum it up, you get greater than $100. That’s proper, they’re shedding $16

In actual phrases it was $65M in Jan-Sep 2019