I work for a really small firm of underneath 10 staff. We do round 600okay in E-Commerce gross sales yearly by way of Amazon(Vendor and slightly FBA), Wayfair, Mattress Tub and Past, Macy’s, and different comparable drop transport web sites. After studying quite a bit from this subreddit and different comparable subreddits, I’ve been put answerable for managing all of our content material on these web sites. We’ve been steadily declining gross sales from over 1m all the way down to 600okay yearly from the previous few years. A variety of this has to do with the oversaturation of sellers in the marketplace however quite a lot of it has to do with us not placing any time into our product listings, by no means including our new merchandise(100+), search engine marketing, and varied different issues.
Do you guys have any methods for a small firm that is promoting on many various websites? I’m pondering that 75% of my time must be spent specializing in Amazon since that’s the place most of our income comes from.
We additionally solely do possibly two gross sales a day on our personal firm web site, with such a better revenue margin promoting direct to client, this can be one thing price spending quite a lot of time on. We’re primarily a wholesaler so that’s the reason we by no means centered on our personal B2C web site, however with retails shops dying at an unimaginable price, particularly throughout and after this pandemic, we must be focusing quite a lot of time on our personal retail website. I appeared and we have now 1000’s of e-newsletter/Electronic mail signups from through the years to benefit from if we have to promote one thing like free transport. We’ve by no means performed free transport on our personal retail website (we do free transport on our wholesale web site $500+), and I believe we have to promote free transport on orders above 75$.
If any of you will have any ideas/recommendations, please let me know. Thanks![ad_2]