A 12 months in the past I construct an internet retailer promoting creative & distinctive images made out of premium high quality supplies. First I made the entire web site on wordpress, however quickly shifted to squarespace. Primarily due to the countless bugs & web site issues I encountered with wordpress taking on practically the entire free time I had (I’m doing this beside my full-time job).
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Anyway, alongside the way in which I constructed a small viewers on instagram and likewise began operating some promoting campaigns.
The campaigns I run are all the time a decrease kind of price range (15 $ a day) for a goal group round 200okay individuals. I do know it’s not a lot, nevertheless it does ship smaller teams of mildly individuals, which are once more retargeted with the identical quantity of price range. I additionally use lookalike audiences.
I’ve had some gross sales during the last months, however solely like one or two a month and my advert campaigns are virtually a zero-sum operation. I take advantage of hotjar and google analytics (primary information) to evaluate buyer conduct and I can inform there’s loads of curiosity and worthwhile visits (longer than 5 minutes & evaluating costs), however I can’t appear to transform loads of them.
Once I requested anybody in regards to the web site and it’s merchandise I solely get constructive reactions from individuals and everybody actually appears to love the product & web site, however no person actually appears to purchase them.
I’m doing this nearly for 11 months and I can’t appear to essentially get it off the bottom. Am I targetting the flawed viewers? Would it not assist to rent an professional on ecommerce promoting? Anybody you’d advocate? Or am I doing one thing utterly flawed?
When you have another suggestions, please don’t maintain again. I am very excited to listen to what you suppose. I’m open to all recommendations or suggestions. Optimistic of adverse. I might actually respect your suggestions.