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I’m new to Google analytics. I’m creating an e-commerce retailer with Shopify and I’ve turned on the improved e-commerce performance.

I used to be questioning why I might ever must arrange my very own targets if I’ve enhanced e-commerce turned on. At a look, it appears like enhanced e-commerce already has all of the targets you would wish for an e-commerce retailer. In that case, why would I ever setup my very own targets manually? Am I lacking one thing?

Thanks

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