When you have a single product retailer with completely different variants (colours), do you have to separate them out into completely different merchandise or preserve them as variants below 1 product?

Benefits: beefen up collections web page, google buying, dynamic retargeting, distinctive descriptions and so on.

Disadvantages: cannot funnel individuals into 1 product web page with all of the choices listed there, much less website positioning juice for 1 father or mother web page

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