I am working two advert campaigns with 2 totally different adsets, however with the identical advert artistic (and for why I am working two campaigns as an alternative of 1, I’ve began utilizing CBO with a number of adsets, however these 2 campaigns had been already performing nicely so I left them).

What I am noticing is every marketing campaign both has a terrific day, or a horrible day, and so they alternate forwards and backwards. On one among them I get a value per buy of perhaps 1.5-2 {dollars}, and the opposite one finally ends up being 4-5. When the day begins its fairly obvious which one goes to do nice, because it begins off with ~1 greenback value per buy, and the opposite does not make a sale till 8-10 {dollars} spent.

It has been like this for perhaps 5 days, so it may simply be a coincidence. Anybody else discover something comparable? Questioning if it is value shutting off the more serious performing advert after 10am – or if I ought to play this out and see if it is actually a pattern or only a coincidence?

Thanks for studying