Good day Ecomm!
I run a small CPG firm doing a bit over 1MM in gross sales yearly and whereas our retargeting works “okay” I’m in search of concrete examples others have used for achievement.
At the moment we goal cart abandonment in addition to product particular viewers.
We additionally goal some social interactions for high of funnel and extra generic messaging. Web site converts nice, round 3.5% and retargeting we will get round a 2-3X ROAS however there’s all the time room for enchancment.
Any useful resource strategies? Ideally very particular not excessive stage “you need to retarget and that is what it’s.”