Background info: The corporate I work for (I will name us the A-Workforce) sells our merchandise on Amazon. We’re seeing some decreased demand, largely on account of Covid. A yr in the past we had been promoting 10 to 20 items/day of product x. This yr it is extra like eight to 12. We promote lower than 10 objects whole for reference.
Within the final Four years this product has collected roughly 200 evaluations on Amazon. For reference, our closest competitor, (I will name them BiffCo) has collected about 75 evaluations for a considerably related copy of our product. BiffCo sells a whole bunch of merchandise.
I’ve seen BiffCo does a significantly better job than us of promoting their merchandise via a number of channels.
That appears to be a rational method for us to broaden as properly. I am eyeing Walmart and I’ve just a few questions that I am hoping somebody right here would possibly have the ability to assist me with.
1. What sort of gross sales quantity do you see in your merchandise on Walmart vs. Amazon?
2. Are prospects much less more likely to evaluation merchandise on Walmart than they’re on Amazon?
3. Surprisingly, BiffCo has zero evaluations for his or her related product on Walmart’s platform. I am questioning if it is a good indicator of their gross sales quantity there vs. different platforms?
4. I’ve heard that Walmart will delist your product if it does not promote very properly, however I can not discover any metrics on what a minimal greenback quantity or unit quantity is. Does anybody have any perception on the minimal stage of gross sales it is advisable keep to remain listed on their platform?
My concern is that we are going to put a bunch of effort into getting the whole lot up on Walmart’s web site, gross sales is probably not substantial initially since we’re new to the platform, and common demand is down. Then we get kicked off the platform and have a tough time getting again on when demand improves. Any perception on how seemingly that may be?[ad_2]