I’ve been engaged on a Summer season Bundle & Promotion for our model since January. Designing merchandise, buying stock, coordinating photography-marketing-creative, scripting per week’s price of Electronic mail campaigns, and able to launch a big paid-ad marketing campaign on Fb and Google. That is it, my e-commerce enterprise goes to take off.

TODAY *was* launch day.

Then I get up to an Instagram filled with black and a twitter feed filled with riots and hate.

That is in NO WAY attempting to match my scenario to the one which is occurring in our nation proper now.

I’ve put my marketing campaign on maintain. I do not need our model to look insensitive or waste advertising {dollars}.

Are you placing advertising efforts on maintain proper now or is it enterprise as normal? What’s your play?