So we stopped working advertisements just a few weeks in the past and have been counting on natural/search visitors.

Our conversion fee was once 1-2%. Ever since we stopped working FB advertisements, we nonetheless get gross sales (to the purpose of being extra worthwhile organically) and getting an growing variety of conversions.

Lately although, we’ve been getting plenty of visitors, plenty of add to carts however actually low gross sales. Conversion charges are sitting round .20-.40%.

For instance, yesterday
2107 guests – 35 ATC, 22 Checkout initiated, 5 Purchases

As we speak thus far

1069 guests – 14 ATC, 12 Checkouts, zero purchases

There should be a motive why but all the things appears to work usually on our checkout web page.