Hello There – I’m in search of some suggestions from this group on my new enterprise. This can be an extended publish however I need to give numerous element and context to this group in an effort to actually give me essentially the most sincere and actual suggestions.

So I’m 27 and from Toronto Canada, I HAD a company profession previous to this virus however misplaced it 2 months in the past and quite than watch Netflix I figured I might begin my very own enterprise enterprise as a facet challenge to be taught. I discovered a brand new profession I begin in July, however for the day off I set a aim: to essentially simply find out about eCommerce and never lose too an excessive amount of cash within the course of lol… BUT if it takes off and scales then nice. I’ve a ardour for health and have relationships with suppliers in china so I made a decision to non-public label health product within the at residence health club tools area… Beginning with resistance bands. [Synergistixbands.com](https://Synergistixbands.com) is the positioning.

Up to now, I’ve constructed my website, created a pre-order web page for the product, and have begun engaged on an Instagram account (@synergistixbands) whereas my product is in manufacturing. Product will arrive early July, at which level I can be taking skilled pictures and videography. My principal differentiation are: 1) service from North America and similar day transport. 2) My accent set that isn’t bought with this product by every other provider.

Listed below are my questions:

1) Amazon – I’ve related with a number of folks in my area who imagine one of the simplest ways to construct a enterprise within the class is to start out first with an Amazon web page earlier than a Shopify web page (though I’ve now constructed the Shopify web page first). What’s everybody’s ideas on me putting my product in Amazon as FBA product? How a lot would it not value (roughly in advertising and marketing) to rise up in pages? What are the challenges? If i’ve 10-15 folks purchase from amazon and write evaluations is that in opposition to the coverage? Would it not work?

2) Advertising and marketing – I’m questioning what this communities believes is for the very best route. I’ve heard the choices of Paid Instagram advertisements? Splitting income with influencers and utilizing low cost codes? search engine optimisation – which I actually do not know a lot about and looks as if numerous work for a newbie with little or no alternative value? And many others. Most appear to suppose I have to construct my funnel in promoting by beginning broad. BUT I’m pondering, am i able to reverse engineer the funnel? Ex. Social Proof is all the pieces early on. If I simply pay for promoting to get some fast gross sales and follows, and generate some posts, then from there I can construct a model and undergo the Prime Of Funnel, Center Of Funnel, Backside Of Funnel advertising and marketing technique? Or do I actually need to stay with what works and first marketplace for model consciousness?

3) Scalability – Does what I’ve shared make sense and appear like it may work? My revenue margins are wholesome and my perception is that if I can promote by way of this product and reinvest my revenue then I can proceed to develop. Comfortable to listen to any ideas, suggestions, feedback, gap poking, and so on.

Thanks – James