Hey there r/ecommerce.
I am having an enormous downside. I am presently drop-shipping with Shopify (to this point, so good); however I am having a big downside.
My web site product descriptions, photos, brand, and all the pieces else is prime notch. I can non-public message you this however I’ve had a great deal of individuals praise me (I am an expert graphic designer).
The difficulty is with Fb. My adverts carry out “above common”, and for the primary 2 days my Price per conversion (buy) is $3. The product I am promoting is priced at $12, and prices $Three giving me an honest margin of $6. That is tremendous. After the two days thought, the price per conversion goes as much as $10, and I’m now at a $four loss.
I preserve dropping cash after some time, so I preserve having to alter and shift.
Fb says that with the amount of cash I am placing in I ought to (by their estimates), get 18 purchases. I’ve spent over $300 on this advert set alone, so I am unsure what’s incorrect!
This product has performed nicely for me and regardless of all the pieces I’ve just about damaged even, however my CPC is now too excessive to take care of. I am holding on the hopes it will increase the conversion fee however I am dropping religion.