After operating adverts for about 5 days now, as we speak fb is displaying my adverts to extraordinarily invaluable folks.

70% of the guests are simply clicking on my web site, and never even searching off of the house web page (some simply chill there for like 5 minutes), that is new. And on high of that my CPC has nearly doubled. What is going on on?

I have not modified something in my Advert units and my web site is performing as ordinary.

Can somebody clarify please?