I launched my first retailer a month in the past within the wine-themed house decor area of interest. I’ve been in a position to drive 900+ individuals to my retailer utilizing a mixture of Fb and Google Advertisements, however have not made a single sale. The puzzle: am I sending the fallacious individuals to my retailer or is there one thing fallacious with my retailer that’s stopping conversions?

The positioning is www.decordevin.com


Three Deserted carts | zero gross sales | 900+ guests to the positioning

Fb advert 1: 21-65, each Male and Feminine, Pursuits: followers of wine spectator and wine fanatic, wine, wine golf equipment, and residential decor. Resulted in reaching 1,1178 individuals for with 79 hyperlink clicks. Hyperlink drove to my touchdown web page

Fb ad2: 4th of July sale: 10% off viewers: similar as above. Reached 13,648 for 438 hyperlink clicks. Hyperlink drove to my touchdown web page

Fb ad3: 25-65+, pursuits in wine and wine spectator journal, focused solely individuals in Texas. Reached 4,091 individuals for 104 hyperlink clicks. Hyperlink drove to a particular product- Lone Star Boot Bottle Holder.

Fb ad4: 30-65 years outdated, solely Ladies, with pursuits in wine, cooking, and a family revenue of >25-50% of zip codes. Reached 7,992 individuals for 210 hyperlink clicks. Hyperlink drove to Kitchenware assortment.

Google advertisements: Primarily for Glassware, tumblers, cork shows, and bottle holders search phrases (and variants). Drove about 74 individuals to my touchdown web page from 1,280 impressions.

All advertisements ran for 3-5 days till I turned them off for lack of conversions.

Among the merchandise are pretty costly (within the lots of of {dollars}) so I am questioning if I am driving the fallacious viewers to my store- people who find themselves turned off by the worth. Nonetheless, there are some gadgets which are solely $30-$50 so worth should not be a difficulty for these merchandise. I’ve purposefully linked each costly and cheap gadgets in my advertisements to see if that’s the challenge, nonetheless no gross sales.

I had my spouse undergo the shopping for course of (choosing out what she wished and going by checkout and he or she did not have any points). I am undecided if there’s something I’ve achieved fallacious with the positioning that’s inflicting this downside and I am hoping somebody with some extra expertise might spot my downside.

I would actually recognize any perception anybody might have that can assist.