Can Buyer Obsession construct A $3+ Billion ecommerce enterprise?
In the event you ask Chewy’s co-founder, the reply is a convincing sure.
The corporate is aligned round a singular rallying cry….
wow the client
That is the inspiration for a robust flywheel of buyer loyalty, referral, and constructing a model.
notably within the pet area, the place pets are thought-about a part of the household, and nice experiences are shared extensively on social media.
Handwritten notes, flowers and items for celebratory occasions, or unhappy events….
a number of us don’t have entry to supply items like that, or the 24/7 help that Chewy does.
however buyer obsession—forging a human reference to clients—doesn’t require large piles of cash.
Cohen based Chewy on a hunch that’s relevant to many ecommerce companies: “ship the identical sort of personalised expertise because the neighborhood pet retailer, however do it on-line and ship a very handy worth proposition, that we may construct a very massive enterprise.”[ad_2]