I simply began a web-based retailer and I’m noticing that my Shopify analytics are means off of what my Fb analytics present. For instance, I’m utilizing UTM hyperlinks for all of my FB purchases, nevertheless, Shopify will present for eight purchases attributed to the UTM supply and Fb analytics will present for 14 purchases.

I learn that Fb’s analytics are extra correct as a result of the pixel tracks individuals who found my web site on FB/IG, left, and got here again later to make a purchase order, however is there a option to correctly observe this on Shopify? Or ought to I simply stick with FB as my supply of fact?