Once I first began my store, I used to be actually nervous about not seeming legit; I needed to look skilled and developed, vs the precise actuality which was that it was just one individual (me) operating a tiny store from their basement.

As a result of I believed that seeming legit and nicely developed can be extra enticing, I spent money and time on skilled photograph shoots, I tailor-made the way in which I communicated with prospects to be fairly skilled and enterprise solely and so on.

Nicely due to COVID, I made a decision I’d simply begin taking pics myself, sporting the garments in my room. All my pics are primarily selfie photographs the place I’m photographing the garments on myself, by me. By advantage of all of the pics being on the identical physique, in the identical room, it’s fairly apparent I’m operating a one man present. This has modified my conversations… loads. I’ve established way more private/pleasant rapport, women really feel snug reaching out to ask little questions on sizing or materials and so on. as a result of they know they’re at all times speaking to the identical individual.

I feel that by altering my “picture,” I’ve established way more authenticity and belief. Generally prospects don’t need lovely photograph shoots, they simply need to make certain they’re receiving precisely what they see, from somebody they belief!

This route has taken a weight of stress off my again and has garnered significantly better gross sales for me personally.

Hope all this made sense – one thing to think about in case you’re not drop delivery:)