What do you are feeling are the largest variations between B2B ecommerce and B2C ecommerce?
We now have a B2B multi-vendor market construct for a selected trade. 50,000+ SKUs
We not too long ago had some suggestions from an ecommerce consultancy. We acquired a ton of nice concepts from them which we’re implementing. That mentioned, a few their factors strike me as perhaps not contemplating that we’re B2B VS B2C.
As an example, they appeared very intent on “limiting the variety of clicks to checkout”, which I general agree with (and our checkout does must be re-jiggered, which we’re doing). Nevertheless, much less clicks doesn’t at all times imply a greater expertise (for example, if that had been true we would all have actually lengthy types fairly than breaking them into shorter, simpler to digest, wizard types). That is only one instance that stood out.
I am positive there are numerous similarities between the 2, however in your expertise, what are among the apparent variations when it comes to over advertising and marketing technique, the UX, the design and so forth?
I see loads of articles on B2B vs B2C however many do not have a give attention to ecommerce… I will put up a few of my findings right here