Lengthy story quick, I’ve an ecommerce retailer that I did not do a lot with for some time, did about $2k a month in gross sales for a pair years, however 6 weeks in the past tried some catalog adverts to lookalike audiences and gross sales picked up lots (10x in a month) and so I am really taking a look at making this a full time factor. I haven’t got a ton of prior expertise with FB adverts, however do have advertising expertise and had an amazon retailer, so I am a minimum of considerably aware of the fundamentals. I promote child clothes.

We are actually getting about 5-6k likes/feedback/shares every day and so I need to retarget those that have engaged with me to attempt to convert them. Please direct me/appropriate me the place I am improper.

1. I am figuring I would phase my audiences right into a) individuals who have engaged with me within the final Three days and b) individuals who have engaged with me within the final yr. Ought to I do extra? 1 day? 7 days? I figured it made sense to phase into “sizzling” and “everybody else”
2. What sort of marketing campaign ought to I be working? Ought to I be working conversion campaigns to them or is that too costly? My understanding is that attain or site visitors campaigns could be cheaper. If I do site visitors/attain campaigns and I’ve the flexibility to find out how typically to point out individuals the adverts, is there a finest observe? FB defaults to 1 each week. Ought to I be doing one a day?
3. I do know I may and ought to be cut up testing, but when I am testing Three several types of campaigns and several types of adverts (carosel vs. catalog vs video after I get it) I am nervous about overloading the viewers with 3-5 completely different adverts

I have been doing a mishmash of the above and I need to restart my adverts with a extra streamlined and logical construction.

My default is to do a attain marketing campaign the place everybody who engages with me will get an advert served to them every day with a 20% coupon code. After which everybody Three days – yr would get a conversion marketing campaign with my catalog with no coupon. Once more, simply haven’t got a ton of expertise right here

TL;DR No I am not paying any of you $1,500 a month to run my campaigns, thanks for providing.