Selling Less Ad Inventory to Gain Marketshare
pSome areas of the economy are going well still, but many are crumbling. If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem. If ad prices drop then adding more irrelevant and cheaper ads to the site will not do much for increasing your current revenue, and it might sacrifice some of your future revenue!/p pAnother option is to show fewer ads to create a better user experience.
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Selling Less Ad Inventory to Gain Marketshare
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