Posted by Robert Phelps at 3:13 pm
As promised, I’m getting on with the Trusted Expert series and finishing up with the last few posts before everything moves over to the new site. When we left off, we were talking about testing, and the next post is about multivariate testing. And I’ve been dreading it – not because multivariate testing isn’t worth doing, it so is, but there’s a reason why I’ve been stuck at this particular point for some time. You see, multivariate testing can be a valuable tool that can tell you some very important things about what is working on your site and what isn’t. No, multivariate testing can be an extremely useful thing -when it’s done right. But if it’s done wrong, it can be a colossal waste of time that can also lose you money. And unfortunately, it’s easy to get multivariate testing wrong. And since I’m writing this post on multivariate testing, if I give you the wrong advice or don’t explain myself clearly, it’ll be my fault. No pressure.

See original here:
Three Common Multivariate Testing Mistakes